Why Every Travel Agency Needs a Custom Website Design?
If you own a travel agency or if you are a self-employed travel agent, then the chances are that you will most definitely need to design your website. The question is, whether you should use a template or hire a professional web design company or a web designer to design a custom travel website for you. The answer is fairly simple, if you have the resources then you should most definitely get a custom website design. Here are some reasons why:
Originality attracts customers.
If your web design gives the same look as hundreds of other travel sites then it becomes very suspicious to the customers and in return you lose out on potential customers. Hiring a professional web designers or work with web design agencies results in achieving unique web site design that gives your company a look that no one else would have. This helps in gaining customer loyalty and trust as you stand out from hundreds of similar looking travel sites.
Custom web site design get better SEO rankings from Search Engines
Professional web design agencies work really hard to help you get better SEO ranking in all the top search engines. When you have a custom travel site you have the advantage of devising creative methods to achieve better rankings. Travelers always go with websites that cater to their specific requirements and often use specific keywords and this is where you custom wed design has an edge over any travel website that is design from a template.
Website Developers Support
One of the biggest advantage of having a custom website is the 24/7 round the clock support that you get from you web design firm. This helps you greatly when you introduce something new like a discounted travel package. All you need to do is pick up the phone and call your web design agency and ask for their expert help.
It has become vital for businesses to have a mobile website and if you have a custom travel web site then you can easily have your web design mobile optimized. In some cases the package that web design agencies offer includes mobile web design and thus it helps you to cut costs and save time and money to opting for a mobile web site separately. Research shows that more than 90% of all online travel bookings are done through mobile devices so to have a web design agency incorporate mobile optimization is a win win situation for your company.
Trust is crucial
A study shows that 94% of potential customers leave a web site just because it doesn’t look reliable. Travelers are very choosy when it comes to selecting a travel site. It has to look reliable. And the chances for your travel site to be more reliable to the audience increase drastically when you opt for a custom web design. This naturally results in you establishing a long lasting trust with your customers and they choose to come to you over and over aging in the future.
It is undoubtedly a better idea, in fact a bare necessity for a travel agent or agency to have their own custom web design for their websites with the help professional web design agencies.