HOW TO BOOST E-COMMERCE SALES BY OPTIMIZING THESE THING ON YOUR WEBSITE…

If you have an e-commerce site with considerably low conversion rates, don’t take it for granted. It is a right time to observe your site design carefully. Check if your site is easily reached, high-speed, easy to understand, and mobile-responsive. If your site is missing any of these rudiments then it is not a healthy sign, you need to take immediate essential steps. You can also optimize your site and boost sales by acknowledging all these issues and to fix them. So, here you go…

1st tip # OPTIMIZE THE WEBSITE SPEED TO CONVERT PEOPLE COMING TO YOUR WEBSITE

We all know that there’s more than adequate reasons behind why having a slow-load website can kill website sales. These days, users are far more demanding than they have ever been, so examining your website on search engine’s PageSpeed Insights is an excellent way to check what’s making your website badly off. From there, check out all the issues and fix all those things that are causing your site’s speed to suffer.

I would suggest you to put compress heavy images or toss them for lighter images, update regularly, and reduce your CSS and JavaScript to make available space as much as possible, so your site loads more quickly. However with the wise use of tools loading time can easily be cut down.

2nd tip # OPTIMIZE YOUR PAGES FOR HIGHER CONVERSION

The important thing you can do to exhaust the possibilities of sales is to optimize your web pages of an e-commerce site. Keep all your web pages uniform so that your users do not get confused or lost. Your website and each page of it should be clear enough to grasp the necessary information by the users. The navigation should be designed while keeping the ease of customers.

Offering relevant information can offer your consumers a better customer experience, and it provides you with better SEO. In order to save the valuable time of customers, use auto-complete forms in internal search to help them find products more comfortably. This way you are not only saving their time but offers an easy way to see if you have the product that they are looking for. You can also put filters in place to help users discard products that don’t bear a resemblance to with what they want to purchase.

In fact, an optimized page is a fresh, not looks overloaded, best place where visitor easily finds products without wasting too much time.

3rd tip # OFFER A LIVE CHAT TO HELP THE CLIENT MAKE DECISIONS

Nothing can be more frustrating than having no interacting source on the website where you are going to buy anything. The live chat is what confirmed the purchase for almost all of the people who want to buy something from you. Live chat can make or break a purchase decision. So, add live chat option on your website so you can provide your customers maximum information. Live chat is the best way to give customers interactive information during each step of the sales funnel.

In fact, a study has revealed that more than 90% of customers consider live chat helpful and 63% are more likely to return to a website that offers live support. The report says:

“More than 60% of visitors are more likely to buy from the website again. Whereas, rest said that they had made their buying due to the chat session itself. All these attitudes were even more prevailing among defendants who bought online.”

WRAPPING IT UP

In e-commerce, your website is a foundation stone of your marketing strategy and sales and deserves to be treated as such.