January 2017

Traditional marketing, also called outbound marketing, is guided on a one – way communication, where the company announces its goods and services in a massive way hoping that customers capture their message and act accordingly to their intentions. Think of traditional marketing as a trial and error game, where every action is a dart that may or may not hit

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Most people who decide to open a virtual store mistakenly believe that the biggest cost is the purchase or rental of an e-commerce platform that will support the operations. The reality is that, in most cases, so that the entrepreneur has a successful business this value should correspond to something around 15 to 20% of the total investment. And the

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